If paper, printing, and postage costs are eating up your marketing budget, consider implementing an e-mail marketing program for your company. Professionally planned, written, designed e-mail marketing programs can help you: drive sales; reach out to current and former clients; attract prospective customers; improve website analytics; increase customer loyalty and brand awareness; and, boost your word-of-mouth referrals.
With more than 20 years of experience in corporate communications and newsletters, firm Principal Caroline Andrew can:
- Help you plan your e-mail campaign;
- Professionally write or edit original content;
- Design a custom newsletter.
Use e-newsletters to keep your clients or organization members up-to-date on recent verdicts or settlements, changes in government regulations or law, sales, seasonal offerings, upcoming conferences, industry news, and much more. Offering your clients free information on topics and news that connects your business to their personal or professional lives is a great way to enhance customer relationships while continually increasing your firm's visibility and image.
Caroline's e-news programs work with your social media programs. Your original articles are also added to your company website, which increases your site's relevant content.
E-MAIL ANNOUNCEMENTS & ALERTS
If you feel that a regular newsletter is more than you need—or want to further enhance an existing e-mail marketing program—consider using e-mail announcements to keep current, past, and prospective clients in the loop on nsales, discounts, and product closeouts as well as partner announcements, membership reminders, and important alerts.
We can design an announcement or alert for you to use on an as-needed or regular basis. Think of it as a postcard without the postage!
Whether you opt for e-newsletters or announcements, Ms. Andrew can help you choose an e-mail marketing service that is right for your marketing program and your budget, from iContact to ConstantContact and more.
Make sure your company is taking advantage of these important marketing tools. Call (847) 274-8567 to schedule a consultation.
PDF & E-Book Publications
Annual reports, firm brochures, conference programs, fundraising programs, media kits, attorney articles, and association publications should always be available in both print and digital versions.
CAROLINE ANDREW & ASSOCIATES, LLC, offers design and development for these important interactive publications. Our association and small business clients find electronic documents an increasingly important part of their publication and sales material mixes.
Whether you have an existing book, annual report, or other corporate document or require a new design, we can help you develop both the print and the digital versions of that project. We are firm believers in high-quality, readable e-books and can design and edit your electronic product for use on tablets, phones, and on popular e-readers, including interactive tables of content and indexes, flawless text, and appropriate page and chapter breaks.